Marketing & Advertising 101

Aside from making my cakes and pastries as delicious as I can make them, I do not know much about attracting customers. From the start of the business until now that I have set up additional branches, I continue to learn about marketing and advertising. I know that the success of my pastry shop also depends on the strength of the marketing strategies we choose.

But unlike large companies, my budget for marketing and advertising is limited and significantly less than those of commercial pastries that are also more popular to a lot of people. With this, I had to think of how I can get customers without having to go up against the existing popular pastry brands.

I decided to target the locals in my area. With a more special and homier feel to my pastry shop and my products, I veered away from the usual pastry tastes and approaches. Along with this, I started to think of marketing strategies to attract more customers who would stay and keep on coming back to buy my products.

I got a lot of ideas and tools from RingCentral Online. A lot of its features and functions can be used for advertising and promotion, so I tapped on these and used them to market my business. For example, callers hear a custom greeting that welcomes them to the pastry shop. Other great features that I use to market my business are music and messages on hold. I can choose what music is played while customers are on hold. I couple promotional messages with the right music. These are usually announcements and advertisements for our new and existing products, as well as promos such as discounts for frequent customers.

I find marketing and advertising to be a way for me to extend my creativity to other ways of improving my business. Good thing RingCentral is here to help me and my team with our ideas. What’s great about it is that we do not need to pay for expensive advertising fees. Our messages on-hold serve as very effective plugs for the pastry shop.